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What is Marketing - Marketing Quiz 2 for IBPS SO and SBI SO Exams

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Directions: Study the following questions carefully and answer the questions given below.

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IBPSClerk SBIClerk

  • 1.
    Evaluating marketing performance by comparing it to established standards is part of:
    A. Marketing planning
    B. Organising marketing activities
    C. Coordinating marketing activities
    D. Marketing control
    E. None of these

  • 2.
    Kumar is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company’s product. Kelly is studying the company’s:
    A. Marketing strategy B. Marketing mix
    C. Market offering D. Product offering
    E. Marketing plan

  • 3.
    Polaroid is aiming its 'Cool Cam', a newly launched camera, at teenagers. It clearly suggests that teenagers are Polaroid’s:
    A. Audience B. Reference group
    C. Segmentation D. Target market
    E. Focus group

  • 4.
     McDonald’s runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company:
    A. is production oriented.
    B. considers only environmental factors.
    C. has several target markets.
    D. lacks focus.
    E. considering only one particular market.

  • 5. The two steps of developing a marketing strategy include selecting and analysing a target market and:
    A. Selecting a group of persons towards which the firm should direct its marketing efforts.
    B. Developing marketing objectives to meet organisation goals.
    Deciding how to organise the marketing department to meet customer needs.
    Developing a marketing mix that precisely meets the needs of individuals in the target market.

IBPS SO 2017 Mains exam is approaching and most of you must be preparing hardest to complete the maximum syllabus with an aim to secure the marks that can land you among the toppers. Keeping the same in mind, www.smartkeeda.com has brought to you Marketing Quizzes with Marketing Questions that can prove extremely beneficial for the upcoming IBPS SO exam. Here’s a 10 Marketing Question set for you to practise. Read the question carefully and try to select the correct answer. Thorough explanation with examples is given with each of the questions. Kindly go through the explanation part once you finish all the 10 Marketing questions.  

All the best!