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  • 1.
    Compaq Computers collects information about political, legal, regulatory, societal, economic, competitive and technological forces that may affect its marketing activities. This process is called:
    A. Environmental scanning B. Survey of environment
    C. Marketing information analysis D. Environmental segmentation
    E. None of these

  • 2.
    After Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called:
    A. Environmental scanning B. Survey of environment
    C. Marketing planning D. Environmental analysis
    E. Marketing information processing

  • 3.
    There are two major categories of laws that directly affect marketing practices - procompetitive legislation and:
    A. Consumer protection legislation B. Unfair trade practices laws
    C. Trading standards legislation D. Consumer price discrimination legislation
    E. None of these

  • 4.
    If the National Association of Hosiery Manufacturers sets guidelines for its member firms to follow regarding the use of unethical practices, it is engaging in:
    A. Legislation B. Lobbying
    C. Self-regulation      D. Environmental scanning
    E. Trade restraint

  • 5.
    The consumer movement is:
    against foreign imports that are much cheaper than products produced in the home market
    B. a movement that is trying to improve consumer satisfaction
    a social movement that is able to challenge big business practices
    a diverse group of individuals, groups and organizations attempting to protect the rights of consumers
    E. None of these