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  • 1.
    Which of the following is behaviouralistic variable?
    A. Brand loyalty B. User status
    C. Readiness to buy D. Buying occasions
    E. All of the above
    Ans
    E
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  • 2.
    If Pepsi and Coca-Cola were to use celebrities to challenge the taste of each others cola, this would be an example of ________ positioning.
    A. direct B. focused
    C. head-on D. avoidance
    E. parallel
    Ans
    C
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  • 3. Family life cycle is most likely to be based on:
    A. buying power and gender B. geographic location and family size
    C. marital status and age of a person D. occupation and marital status
    E. None of these
    Ans
    C
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  • 4.
    McDonald’s uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables?
    A. Demographic      B. Psychographic
    C. Geographic D. Education
    E. Product related
    Ans
    A
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  • 5.
    Toyota Motors, specifically keeping the Indian roads into considertation, is planning to launch a new luxury car.  Which one of the following would be a likely variable for segmenting the market for this new model?
    A. Religion B. Geographic location
    C. Income D. Political views
    E. Race
    Ans
    B
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