Test Series for Bank & SSC Exams. Take a Test now.
  Home » Knowledge Bank »Professional Knowledge »Marketing Knowledge » Pricing » Newest
Filter Questions By: Search TypeExam NameTopic/Set
 
 
 
 
 
  • 1.
    If price is used to state something about the product other than in just economic terms, a pricing method is being used called :
    A. Segmented pricing
    B. Psychological pricing
    C. Discount and allowance pricing
    D. Promotional pricing
    Ans
    B
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

  • 2.
    Theatres and sports teams often sell season tickets at less than the cost of a single ticket to promote long-term sales. This form of pricing is most appropriately called:
    A. Product-bundle pricing
    B. Sealed-bid pricing
    C. Psychological pricing
    D. By-product pricing
    Ans
    A
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

  • 3.
    Dell used ________ to enter the personal computer market by selling high-quality computer products through lower-cost direct channels.
    A. market-skimming pricing
    B. market-penetration pricing
    C. differentiation pricing
    D. market-development pricing
    Ans
    B
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

  • 4.
    Many companies that invent new products initially set high prices to take revenues layer by layer from the market. Intel would be an example of this form of pricing strategy. Which of the following would be the most appropriate term to describe this strategy?
    A. Market skimming B. Market neutralization
    C. Market penetration D. Cost leadership
    Ans
    A
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

  • 5.
    When demand elasticity is hard to measure, firms feel that ________ form of pricing makes sense. The idea is that the collective wisdom of the industry will produce a price that will yield a fair return. Which of the following pricing methods is most appropriate to the description just given?
    A. Cost-plus pricing B. Break-even pricing
    C. Everyday low pricing D. Going-rate pricing
    Ans
    D
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

|< 1 2 3 > >|