Test Series for Bank & SSC Exams. Take a Test now.
  Home » Knowledge Bank »Professional Knowledge »Marketing Knowledge » Marketing Research » Newest
Filter Questions By: Search TypeExam NameTopic/Set
 
 
 
 
 
  • 1.
    Which of the following is NOT an element of a Marketing Information System?
    A. marketing research
    B. decision support system
    C. production monitoring system D. internal research
    Ans
    C
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

  • 2.
    Which of the following statements concerning marketing research in INCORRECT :

    A. Qualitative techniques generally provide a broad representation of the population’s behaviour.

    B. Qualitative research may involve the use of interviews.

    C. Quantitative research need not necessarily involve the use of interview techniques.

    D. Quantitative research is generally more statistically reliable than qualitative research.
     
    A.   B.  
    C.   D.  
    Ans
    A
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

  • 3.
    Participants are invited to join focus groups based on which criteria?

    A. A statistically significant representation of the population being studied

    B. Availability when asked

    C. Prior training and education in the conduct of focus groups

    D. Ability to contribute to an understanding of an issue
     
    A.   B.  
    C.   D.  
    Ans
    D
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

  • 4.
    Why are non-responses a particularly important problem for companies’ questionnaire surveys?

    A. It means that targets aren’t reached

    B. It means that people hate the company/product so much that they aren’t prepared to help it improve

    C. A company can not tell whether respondents have the same views as non-respondents, therefore the analysis may be biased

    D. It indicates customer disloyalty
     
    A.   B.  
    C.   D.  
    Ans
    C
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

  • 5. ‘Mystery Shopper’ surveys can best be described as a form of:
    A. observational research
    B. desk research
    C. essentially quantitative research
    D. attitudinal research
    Ans
    A
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

|< 1 2 > >|