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  • 1. Marketing efforts specifically aim at:
    A. Distributing “something of value” to buyers and sellers. B. Facilitating satisfying exchange relationships.
    C. Developing new products for target markets. D. Understanding buyer behaviour to meet buyer needs.
    E. Distributing products at the right price to store.

  • 2.
    Premier, a smokeless cigarette, failed because it could not be easily lit with a match. This failure was due to:
    A. Poor distribution
    B. High price
    C. Lack of customer satisfaction
    D. Poor promotion
    E. Poor packaging

  • 3.
    The type of product that results from applying human and mechanical efforts to people is:
    A. A service B. Goods
    C. An idea D. A concept
    E. A philosophy

  • 4.
    'Parents Against Drunk Drivers' is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets:
    A. Goods B. Ideas
    C. Services D. Person
    E. None of these

  • 5.
    When Campbell’s introduced its line of low-sodium soups in response to consumer demand, it was following which one of the following philosophies?
    A. Selling concept B. Production concept
    C. Customer concept D. Marketing concept
    E. None of these