Home » Knowledge Bank »Professional Knowledge »Marketing Knowledge » What is Marketing » Newest
Filter Questions By: Search TypeExam NameTopic/Set
 
 
 
 
 
  • 1.
    If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ________ element of the marketing mix.
    A. Promotion B. Price
    C. Product D. Place
    E. People
    Ans
    B
    Explain it Expert Choice Similar Questions
    1.5

    Easy

    user rating

    based on 2 votes

    Rate this

  • 2.
    The marketing mixes of organisations that market services include product, price, promotion, place and:
    A. Packaging B. Premiums           
    C. People D. Purchasing          
    E. None of these
    Ans
    C
    Explain it Expert Choice Similar Questions
    1.0

    Very Easy

    user rating

    based on 1 votes

    Rate this

  • 3.
    The two steps of developing a marketing strategy include selecting and analysing a target market and:
    A.
    Selecting a group of persons towards which the firm should direct its marketing efforts.
    B.
    Developing marketing objectives to meet organisation goals.
    C.
    Deciding how to organise the marketing department to meet customer needs.
    D.
    Developing a marketing mix that precisely meets the needs of individuals in the target market.
    Ans
    D
    Explain it Expert Choice Similar Questions
    1.0

    Very Easy

    user rating

    based on 1 votes

    Rate this

  • 4.
    McDonald’s runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company:
    A. is production oriented. B. considers only environmental factors.
    C. has several target markets. D. lacks focus.
    E. considering only one particular market.
    Ans
    C
    Explain it Expert Choice Similar Questions
    1.0

    Very Easy

    user rating

    based on 1 votes

    Rate this

  • 5.
    Polaroid is aiming its 'Cool Cam', a newly launched camera, at teenagers. It clearly suggests that teenagers are Polaroid’s:
    A. Audience B. Reference group
    C. Segmentation D. Target market
    E. Focus group
    Ans
    D
    Explain it Expert Choice Similar Questions
    1.0

    Very Easy

    user rating

    based on 1 votes

    Rate this