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  • 1.
    The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is:
    A. Monopoly B. Oligopoly
    C. Monopolistic Competition D. Perfect Competition
    E. None of the above
    Ans
    C
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  • 2.
    What type of competitive structure exists when a few sellers control a large portion of the supply of a product?
    A. Monopoly B. Oligopoly
    C. Monopolistic Competition D. Mixed Competition
    E. Perfect Competition
    Ans
    B
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  • 3.
    By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to:
    A. decrease both disposable and discretionary income.
    B. expand disposable income at the expense of discretionary income.
    C.
    expand current buying power at the expense of future buying power
    D. expand both disposable income and wealth.
    E.
    expand discretionary income at the expense of disposable income.
    Ans
    C
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  • 4.
    Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called:
    A. Disposable income B. Taxable income
    C. Accounting income D. Discretionary income
    E. Income on Credit
    Ans
    D
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  • 5.
    In terms of consumer demand and spending behavior, marketers are most interested in:
    A. Wealth     B. Consumer credit
    C. Disposable income D. Pretax income
    E. High incomes
    Ans
    C
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