Home » Knowledge Bank »Professional Knowledge »Marketing Knowledge » Competitor Analysis » Newest
Filter Questions By: Search TypeExam NameTopic/Set
 
 
 
 
 
  • 1.
    The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as:
    A.
    Customer value analysis
    B.
    Corporate image analysis
    C.
    Strategic behavior analysis
    D.
    Benchmarking
    E. None of these
    Ans
    A
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this
    important for :
    SBIClerk

  • 2.
    The process of comparing own products or services to leading firms practices to improve performance and quality is called:
    A.
    Strategic analysis
    B.
    Corporate image analysis
    C.
    Benchmarking
    D.
    Customer value analysis
    E. None of these
    Ans
    C
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this
    important for :
    SBIPO

  • 3.
    The kind of advantage gained by offering greater value to customers as compared to competitors is classified as:
    A. Competitive advantage B. Corporate advantage
    C. Brand advantage D. Premium advantage
    E. None of these
    Ans
    A
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this
    important for :
    SBIPO

  • 4.
    Which of the following is NOT generally recognized as an element of the marketing mix?
    A. Profitability B. Promotion        
    C. Product             D. Place
    Ans
    A
    Explain it Expert Choice Similar Questions
    1.0

    Very Easy

    user rating

    based on 1 votes

    Rate this

  • 5.
    A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of value to a customer, this depends on which of the following brand characteristics being present?
    A. Awareness B. Interest            
    C. An emotional attribute D. Consistency
    E. None of these
    Ans
    D
    Explain it Expert Choice Similar Questions
    0.0

    user rating

    based on votes

    Rate this

|< 1 2 > >|